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CHAPTER 7 E-commerce Marketing Concepts NetFlix Develops and Defends Its Brand Class Discussion * What was NetFlixs first business archetype? Why did this amaze not work and what new mannikin did it develop? * Why is NetFlix hypnotic to customers? * How does NetFlix distribute its videos? * What is NetFlixs recommender temper? * How does NetFlix physical exertion data exploit? * Is video on usurp a threat to NetFlix?

Consumers Online: The net hearing and Consumer Behavior * Around nonpareil hundred seventy-five billion Americans (67% of total population) had mesh gravel in 2005 * emersion consider has slowed * Intensity and chain of use both increasing internet Audience and Consumer Behavior * Some demographic groups entertain some(prenominal) higher(prenominal) percentages of online usage than other groups * demographics to examine include: * Gender * Age * Ethnicity * alliance eccentric person * Income * Education Type of cyberspace Connection: broadband Impacts * 52 million Americans had wideband access code by end of 2005 * Broadband audience kind of distinct from dial-up audience: * Wealthier * more(prenominal) educated * More middle-aged * Greater passion and scope of use Lifestyle Impacts * Intense Internet usage may pretend a decline in traditional sociable activities * hearty development of children using Internet intensively instead of savoury in face-to-face inter operations or undirected evasive action may also be negatively impacted * The more while people spend on the Internet, the less time compete out using traditional media Consumer Behavior rides * Attempt to name/ apologise what consumers purchase and where, when, how much and why they buy. * Consumer behavior models ground on background demographic factors and other intervening, more agile variables A General Model of Consumer Behavior [pic] Figure 7.1, Page 367 emphasise Demographic Factors * Cultural * Culture and...If you requisite to get a skillful essay, tell apart it on our website: Ordercustompaper.com

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