Bus 290 ( Business Ethics )

JOHNSON AND JOHNSON - LIVING UP TO THE CREDOGeneral Robert Wood Johnson was the pioneer who guided Johnson and Johnson from foundation a family owned enterprise to a world cognize firm Johnson defined the partnership s credo to include the fortune s responsibility to customers , employees , the community and stockholders Johnson insisted that the credo be applied as a part of everyday philosophy of the association . then the church doctrine was well publicized within the comp all as well as outside it . The Credo having placed customers descent followed by the employees , the community and the shareholders was considered as a novel military greeting for a come with . A clear articulation of the Credo meant that every individual in the play along knew what was expected of him in a crisis . Thus once the crisis over ace taminophen firebrand broke out , the employees knew that they had to fulfill their responsibility towards the primary constituency , any those who used its products . The faith that the company had created by widely advertise its credo implied that the masses knew once the crisis broke out , how the company would oppose . Thus once the initial alert prohibiting acetaminophen was sounded and the company withdrew the product from the market despite the likely frontier of 100 million , the public immediately knew that the company was chase its credo implicitly . This enhanced confidence of the public and the muscular conduct of the company developed implicit faith .

This facilitated the company when it re launched the brand after carrying out detailed investigations and identifying the driveway for the fatal adulteration , acetaminophen was accepted readily by the masses . Thus it would be seen that the Credo enabled the company to act ethically to the crisis immediately and in turn save the Tylenol brand as the public had the faith in Johnson and Johnson s wonder system , accepting that it would not have re launched the medicate without full verification . It is only Company s with a analogous credo which has been institutionalized could have reacted in the same expression . Others as the famous purified water bottler Perrier succumbed to the lure of commercialization thereby losing credibility and ultimately also long term businessCredo pass over . HYPERLINK http /www .jnj .com /our_company /our_credo_history / great power .htm (22 http /www .jnj .com /our_company /our_credo_history /index .htm (22 whitethorn 200 6...If you want to get a full essay, tell apart it on our website: OrderCustomPaper.com

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