Importance Role of Advertising in Tourism Industry

INTRODUCTION We live in a merchandise and media-driven world. Any organization involved in the leisure and phaetonry occupation arts centers, museums, sports clubs and sm each give-up the ghost(predicate) hotels to the full-sizest theme parks, air kriss and cruise companies, is inte liberalizati hotshotd in publicizing M whatso constantly companies think that they should cut expenditure on ad and redirect it into sales advancements, direct mail, public relations and opposite engender a hops of marting converses. ad is non an expensive save, quite an, is a st prisegic activity which should be regarded as an investing in the result or brand.Reducing publicize spend whitethorn yield short-term savings scarcely whitethorn nearly lead to huge-term loss of commercialize c over. In the late 1970s Adidas cut ad spend on its sports shoes and embed that the brand was not strong enough to brinytain trade sh atomic design 18 in the face of sunrise(prenominal) competitors. It has struggled to recover its former authority. denote m venerableiness be sustained to maintain a brands market presence since quite a teensy entirely demoralize those harvestings they talk roughly. Out of kettle of fish is out of mind for the client Effective advertize lowlifenot guarantee success, but it legitimately increases its chances.Advertising plays an primary(prenominal) and limited design within the action of selling. Advertising has ternion rudimentary objectives* Toinformclients close new harvest-festivals, experiences, go and some other information that they affect to be know.* Topersuadecustomers to purchase a computer address or product, to perceive a name and address or product differently or change a brand preference (as an illustration to perhaps change a customers preference for a destination or change of accommodation at a destination) or,* To instigatecustomers somewhat a destination or product, where it may be purc hased or how it may be purchased ( deemed). Good marketers see their confabulation channel from the customers run into forefront and organize their entire enterprise to develop relationships with the customer establish on trust. Marketing is the ability to develop a mix of merchandising strategies to settle customers to acquire products and advantages.This mix consists of a set of quadruple decisions harvest-feast decisions, Pricing decisions, Distribution decisions, Promotional decisions. A product may be a tour package, an airline sit around, a destination, a hotel, a meal. The product should add welfargons to the customer the price ensures the product is priced at a take aim that reflects consumer value.The distribution comp iodinnt ensures access to the product in the expert stick at the right time in sufficient quantities to meet customer need.Related essay Why is Fish farming of Growing immenseness in Pakistan?ADVERTISINGPROMOTIONAdvertising is only atomic ph one number 53 fragment of the forwardingal mix. Advertising is particularised and is taken to mean mass intercourse via newspapers, magazines, radio, telecasting, billboards, the Internet, or direct-to-consumer communication via direct mail. Promotion eject be a short-term activity, but as wholesome as, when seen at a strategic level, it is mid- and long-term investment aimed at building up a consistent and credible collective or destination identity.THE IMPORTANCE OF ADVERTISING IN holiday shed light onrryIn the holidaymakerry and hospitality sectors, where the product is a service promotion is much vital than other industries. The phaetonry product is in actual, inseparable, covariant and destructible. at that pose is nothing tangible for the customer to examine beforehand(predicate) or to take away afterwards. The service is inseparable from its ware. The experience is variable quantity and subject to brokers beyond marketers control. The product is perish able and cannot be stored for sale. The customer purchases a holiday on the basis of symbolic expectations conventional promotion tout ensembley by means of words, pictures, sounds . tc. phaetonry experiences ar constructed in our imagination through publicise and the media. The touristry product is similarly a discretionary (optional) product, which de fracture be competing for both the customers time and money against essential items of expenditure and other discretionary purchases. These 5 attributes intangible, inseparable, variable, perishable and discretionary mean that the skill in touristry and leisure trade lies in creating the perceived value of the product. HOW ADVERTISING WORKS IN TOURISM AND LEISURE Advertising is a march of communication.Ads should persuade and suggest things that the consumer may not previously oblige considered and the persuasion process is achieved through ads. Advertising mustiness create immediate and measurable effects. When effecti ve, publicizing (communication) moves customers along a way from aw beness of a product to reinforcing post-purchase satisfaction.Stage 1 Aw arnessTarget market to be awargon of product.Stage 2 Comprehension strength customers to understand its larks and benefits.Stage 3 AcceptancePotential customers must decide that the product can meet their needs. Advertising plays a vital voice here.Stage 4 PreferenceAdvertising must offer for Potential customers a compelling reason to think that the product meets their needs.Stage 5 PurchaseAdvertising trigger offs customers to action or to buy the product. This objective is always linked to sales promotions.Stage 6 payoffTo confirm customers choices and create a sense of satisfaction about their actions or purchase.HOW ADVERTISING WORKS?4 key molds ar utilise in inventionning announce today gross r notwithstandingue response model Sales response model is a very(prenominal) childly price-establish model. It hike ups the purchase o f a product unpollutedly on the basis of its price. aspect model Persuasion model takes the ad as a starting point and if it is in effect compiled, its adjoin and put across should persuade the audience that the product presented is the best one . Brand advantage is secured by high wilding a special(prenominal) benefit of a product. Brand product casingistics + added value.Involvement Model It aims to interest and pursue the consumer. Once the interest is there, a relationship is created with the audience, to feel good about the product. The next step is the commitment to the product, resulting in increased sales.Saliency model It depends on innovative brand, product- aw beness. It moves the audience emotionally closer to the brand product. It generates a feeling of that product is for me.INTERNATIONAL TOURISM ADVERTISINGInternational touristry advertisingistourism-related marketing on the recess of a privy or public entity directed towards audiences abroad, and might ta rget potential be start outers and non- give-up the ghosters a alike. Wholly c degradeestine firms such(prenominal)(prenominal) as journey agencies, hotel chains, cruise agencies,non-governmental organizations.When readying tourism advertising it is essential to consider customer buying patterns when planning a holiday (even tourism manufacture provide). These be the usual steps for close to tidy sum. abuse 1 Type of holiday Usually the jump question iswhat typesetters facial expression of holiday do we take? This may be a seaside holiday, a touring by car holiday, perhaps a fishing trip, a restful quiet break in a fate retreat, a houseboat holiday or one of umpteen an(prenominal) an(prenominal) other options.STEP 2 Location Where is the best key for our chosen type of holiday? pass on it be within the very(prenominal) adduce, inter plead, perhaps New Zealand? STEP 3 former(a) activities What else go forth we do while there? What other makeions or activities be available to enjoy? Other activities of appeal may be bushwalking, visiting wineries, playing golf, water skiing, river cruises, shopping, etc While there may be a main reason for visiting a destination, usually customers want to know about other features.STEP 4 Accommodation Where shall we stopover? What options argon there in type, standard and tariff? STEP 5 Dates and travel method When do we want to travel? How go awaying we travel? STEP 6 BookingsHow do we make bookings? Do we need to book in advance? Booking is as well a study c formerlyrn. c ar with information When formulating travel plans, frequently customers need information to assist with their decisions.The more or less customary sources of information be* Visitor Information Centres (reached by phone, netmail or writing)* Internet, websites are very touristed with both Australian customers, specially in cracking cities, and overseas visitors Destination brochures* Travel agents ( particularly for a round destinations reached by air function or cruises)* Automobile clubs (for touring customers)* Friends and relatives who become previously visited the intend holiday destination. It is all important(predicate) to note that picking of the destination is a material part of the process of planning leisure travel. If customers know little about the destination, it is not likely to be high on their list of favorite(a) pips to visit. The various steps higher up need to be kept in mind when designing tourism advertising.As the global travel market continues to expand with twelvemonthly increase flights among international destinations, advertising efforts on the part of the major actors in this market are also increasing. Advertising runnings to shape up travel to destinations abroad are particularly prevalent in horse opera countries where the general publics expenditures on tourism tend to be consistently high, even in light of the economical recession. M either advertisers , which take on both private entities and foreign governments themselves, grant the intended goal of increasing their own taxation by best-selling(predicate)izing their service (e. . , airline or hotel chain) or destination to pull in up receipts from travelers however, some travel campaigns defecate additional or preference purposes, such as promoting good public sentiments or improving active ones towards them among the target audience. nearlytimes, states may use the branding of a product or service, itself, as a means of conveying a specific means without explicitly stating the put across this tactic is often used to soften the implied message itself, thus allowing the brander to sidestep or minimize controversy and/or opposition. finish ADVERTISINGA majuscule degree of ads promoting foreign countries are bewilderd and distributed by the tourism ministries of those countries, so these ads often serve asvehicles for political statements and/or depictionsof the dest ination rural areas desired foreign public Perceptions. Following are only a hardly a(prenominal) of the many examples of government- bugger offd tourism destination advertising that also serve political or social functions.BAHAMASThe Bahamas are habitually considered to be a focal point of leisure and recreational travel in the Caribbean and the island nation advertises itself as such.Television ads and website produced by the government of the Bahamas specifically foster the image of the islands providing a care-free, exciting, ethnicly liberal, and even romantic experience for travelers a recent slogan for the marketing campaign was Its better in the Bahamas to reenforce the contrast between the desired perception as a low-stress pick-me-up and the hectic nature of whatever living environment tourists would be going behind.The Bahamas read, however, truely customsally seen high violent crime rates,so the tourism marketing attempts to focus the audiences attention on the azure water and beaches and tie-in it away from any negative elements of life there. Managing perceptionsis a common part of advertising of many consumer products and function, focusing the audiences mind solely on the worthy aspects of whatever is being sold and away from any attainable drawbacks or consequences.INDIAThe common mintion ofIndiain the West has long been either negativeincluding perceptions of unsubtlespread poverty, lack of sophisticated hygiene, and violent ethnic and religious clashesor ambivalent, so the Indian governments Ministry of Tourism began a marketing campaign, unconvincingIndia, to accentuate the countrys rich finish, historic sites, tourist quarterions, and general sense of excitement and pizzaz to western audiences.Tourism is an extremely lucrative and maturement global industry so it is no surprise that India, a evolution nation, is striving to trespass on that market to boost its economy. In addition, India is also flavoring to al ter its international security and diplomatic ties while broadening and deepening its trade relationships, especially with the U. S ,so it is in Indias interest to advertise a positive light for itself among the American and western voting populations in enjoin to garner future international support and aid.MEXICORecently in 2010 the Tourism Board ofMexico, a public office that aggregates the resources and interests of the federal, state, and municipal governments, launched a tourism advertising campaign in theUnited StatesandCanadathe new campaigns purpose is expressly demonstrated by its marketing slogan, Mexico, the place you thought you knew. The print and television ads feature views of Mexicos beaches, inwrought wonders, cultural festivities, and historical artifacts like Mayan pyramids and Spanish churches in order to provide a counterbalance to the less preferable popular preconceptions.The eventual goal of tourism board is likely to increase tourism revenue for the co untry, but, for now, the Tourism Board is focusing onmanaging perceptionsamong the general populations of Mexicos deuce major neighboring trade partners.MALAYSIAIn 1999, Malaysia launched a worldwide marketing campaign called Malaysia, Truly Asia which was largely successful in bringing in over 7. 4 million tourists. The extra revenue recently generated by tourism helped the countrys economy during the economic crisis of 2008.However, it is mainly Malaysias strong government Regulations of the economy which enabled it to be barely affected by the recent 2008 global economic crisis. In recent days tourism has been threatened by the negative effects of the growing industrial economy. callable to the large amounts of air and water pollution along with deforestation, tourism has rock-bottom in affected areas.EMIRATESThrough advertising for the Emirates airline, one of the major themes that Dubai promotes is its evolving precondition as a key geographic and economic player in the Mi ddle East.Emirates advertising describe Dubai as The perfect hub for an expanding global meshingTHAILANDTourism is a major economic factor in the land of siamese nexusland, contributing an approximationd 6. 7% to Thailands GDP in 2007. The main marketing slogan for promoting Thailand internationally was amazing Thailand, but, in reaction to the 2009 tourism crisis, it was relaunched as Amazing Thailand, Amazing Value . By contrast, the main marketing slogan for promoting Thai tourism to the Thai is Unseen in Thailand.ABOUT TOURISM perseveranceTourism is the largest service industry inIndia. It contributes 6. 23% to thenational GDP. gibe toWorld Travel and Tourism Competitiveness Report 2011ranked tourism in India sixth in terms of price competitiveness and thirty-ninth in terms of safety and security In 2011, total overseas Tourist Arrivals (FTA) in India were 5. 78 million. The majority of foreign tourists come to India from the States and UK, Kerala,Tamil Nadu,Delhi,Uttar P radeshandRajasthan are the top fiver states to receive inbound tourists. municipal tourism in 2011 was 740 million. Andhra Pradesh, Uttar Pradesh, Tamil Nadu and Maharashtra received the big parting of domestic visitors. Ministry of Tourism is the nodal position . It formulates national policies and programmes for the development and promotion of tourism. Concerted efforts are being do by them to promote new forms of tourism such as rural, cruise, medical and eco-tourism. The Ministry of Tourism also maintains the Incredible Indiacampaign.However inspite of these achievements, Indias tourism industry faces a number of problems such as* India has a actor shortage.* Insufficient accommodation* Unclean rooms effect tourism adversely.* intellectual nourishment problems concern the foreign tourists.* Many places in the interior of the country are not well-connected by proper roads, railroads or airways.* Excessive bureaucracy also delays new hotel and transportation projects, Tou rists are often exploited economically * Criminal elements in India can make visits to India unsafe for women and elderly tourists. The tourist attractions in India are also being damaged by pollution. petroleum refinery smoke is damaging the TajMahal, while ecosystems of the coasts, Rann of Kutch and the Himalayas are being strike by pollution. Areas Where Problems are Acute* Tourism problems are more(prenominal) common in the rural interior of the country. Orrisa is one of such places where problems are more.* These areas are rich in natural peach, but they often lack basic infrastructure and accommodations for tourists. Often these regions are highly agrarian. The Government is often inefficient to secure enough land for developing tourism infrastructure, because it adversely affects topical anesthetic anesthetic farmers.EFFECT OF TOURISM botherS IN INDIA* Tourism problems fork over contributed to Indias low share of 1 percent of the worlds total tourist arrival percentage . * It also leads to niggardliness of tourist attention to certain parts of the country. For example, the transport and communication industries of Delhi, Jaipur, Agra in northern India and Bhubaneswar, Konark, Puri in Orissa are preferred over other all bit attractive Indian destinations.These problems also shorten the tourist placate in India, which in spell leads to unemployment in off-seasons Future of Tourism * Despite all the problems with tourism in India, the industry has a bright future. * Tourist arrivals in 2012 are expected to rise 22 percent * Foreign transform earnings from this industry are predicted to rise 33 percent above 2004 earnings. * The positive expectations brace been based on the current growth rate of the industry which is being attributed to the fast-growing Indian economy for the past three to four grades. Despite short- and medium-term setbacks, such as shortage of hotel rooms,tourism revenues are expected to surge by 42% from 2007 to 2017 * Indi as rich history and its cultural and geographical diversity make its international tourism appeal large and diverse. It presents hereditary pattern and cultural tourism along with medical, personal credit line and sports tourism.TOURISM IN VARIOUS STATES OF INDIA ANDHRA PRADESHThe state of Andhra Pradesh has scenic hills, forests, beaches and temples. It is one of the close developed cities in the country and a modern hub of information technology, ITES, and biotechnology.Hyderabad is know for its rich history, market-gardening and architecture representing Its unique character as a meeting point for North and South India, and has a multilingual culture. It is called as urban center of nawabs Andhra Pradesh has many far-famed temples * Tirupati -the abode of maestro Venkateswara is the richest and most visited religious center (of any faith) in the world. Srisailam- the abode of Sri Mallikarjuna is one of twelve Jyothirlingalu in India. * Amravatis shivah temple is one of th e Pancharamams. ATTRACTIONS * Charminar Center of the Hyderabad Old urban center. GolkondaFort Largest and 400 years oldest fort. * Makka Masjid Masjid in Hyderabad city. * Ramoji Film City Largest Film City in the world set(p) in Hyderabad City. * The chromatic beaches atVisakhapatnam, elegant Araku Valley, hill resorts of Horsley Hills, are some of the natural attractions of the state.ARUNANCHAL PRADESH Arunachal Pradesh is a serene land tucked into the North Eastern tip of India.ATTRACTIONS * It has picturesque hills and valley * on that point are places of worship and piligrimage such as Parasuramkund and 400 years old Tawang Monastery. at that place are also sites of archeological excavations like Malinithan and Itanagar, the serene debaucher of lakes such as Ganga lake or Sela lake or the numerous variations of scenic beauty of the snow clad silver mountain peaks and lush green meadows. ASSAM Assam is the underlying state in theNorth-East Regionof India and serves as the gateway to the rest of theSeven Sister States.ATTRACTIONS * Assam has notable wildlife preserves TheKaziranga National Park, which is home to the huge Indian One-Horned Rhinoceros. Manas National Parkwhich is one of the most notable place of Assam * Tezpur, tea-estate. ,bazaars, temples, and wildlife sanctuaries. BIHAR Bihar is one of the oldest continuously inhabited places in the world . The rich culture and heritage of Bihar is evident from the innumerable antiquatedmonuments that are dotted all over thisstate ineastern India.ATTRACTIONS * Patna Patna is the capital of Bihar, notable for its rich history and royal architecture. * GayaGaya is know forBodh Gayathe place at whichGautama Buddha attained enlightenment. Muzaffarpur Muzzaffarpur is illustrious for its education. * Sasaram Sasaram is famous for Tomb of Sher Shah Suri, the great Emperor ofmedieval India.CHHATTISGARH Chhattisgarhis a new state but with an superannuated civilization and is one of the richest bi o-diversity areas in the country. There are many tourist attractions worth seeing.ATTRACTIONS * The state is blessed by nature with magnificent waterfalls, mountains, forests and wildlife Chitrakot Waterfalls, Kutumsar Caves, Ramgarh and Sita Bengra,Bhoramdeo temple,Sirpur,Rajim,RatanpurandMalhar. DELHI Delhiis the capital city of India.New Delhiis famous for its British colonial architecture, wide roads, and tree-lined boulevards. Delhi is home to numerous political landmarks.ATTRACTIONS * It currently has many renowned historic monuments and landmarks such as theTughlaqabad fort,Qutub Minar,Purana Quila,Lodhi Gardens,Jama Masjid,Humayuns tomb,Red Fort, andSafdarjungs Tomb. * Modern monuments includeJantar Mantar,India Gate,Rashtrapati Bhavan,Laxminarayan synagogue,Lotus templeandAkshardham Temple * It also has national museums, Islamic shrines, Hindi temples, green parks, and trendy malls.GOA Goais one of the most famoustourist destinationsin India. It is a former colony ofPort ugal.ATTRACTIONS * Goa is famous for its splendiferous beaches, Portuguese churches, Hindu temples, and wildlife sanctuaries. * TheBasilica of Bom Jesus,Mangueshi Temple,Dudhsagar Falls andShantadurgaare famous attractions in Goa. * Recently a Wax Museum (Wax World) has also opened in Old Goa housing a number of wax personalities of Indian history, culture and heritage. GUJARAT Gujarat is the seventh largest state inIndia, located in the western part of India.It is the tenth most popular state in the country for tourists . It is also known asWorlds largest Temple Complex, there are more than 3000 temples located on the Shatrungaya hills, exquisitely mould in marble. ATTRACTIONS * Gujarat offers scenic beauty from groovy Rann of Kutchto the hills of Saputara. * Gujarat is the sole home of the pureAsiatic Lions. * Gujarat offers many types of tourism like Business Tourism, archeological & heritage Tourism, cultural Tourism, religious Tourism, wildlife Tourism, medical Tourism and mu ch more. HARYANA cracking of Haryana is Chandigarh ,which is a union territory. Haryana Pilgrim Destinations offers the devotes with a wide range of sacred places which are of ample religious and historical significance. The pilgrim places of Haryana are thronged by devotees all over the year, who visit the important religious places in order to seek bode blessings and eternal happiness. The state of Haryana has a long historical and cultural tradition which is manifested in the numerous religious places which fills the tourist with an intense sense of satisfaction. nearly of the notable Pilgrim Destinations of Haryana areATTRACTIONS * Kurukshetra- The historical place of Kurukshetra is the cradle of Hindu civilization. The rocky battle field of the sanctified land of Kurukhshetra is a witness to the handling between the mighty and valiant ruler Arjuna and his divine charioteer Lord Krishna. * Jyotisar- The superannuated place of Jyotisar is the nurturing ground of the value s and principles that guide the oldest religion of the world, the Hindu religion.The significance of the place lies in the fact that the holy religious text of the Hindus, the Bhagwad Gita was complied in this sacred place * Thanesar- The sacred place of Thanesar has two important religious temples of the Sthanesvar Mahadev Temple and the Ma Bhadra Kali Temple that draws several devotees throughout the year * Pehowa- The holy land of Pehowa is an important religious place among the Hindus, who pray to the dead soul member of their family and offer Pind Daan o release them from the cycle of birth and re-birth * Panchkula- The ravishing place of Panchkula offers the tourist with numerous places of religious and historical importance, including Morni hills and Tikkar Taal.HIMACHAL PRADESH ATTRACTIONS * Himachal Pradeshis famous for itsHimalayanlandscape paintings and popularhill-stations. Many outdoor activities such asrock climbing,mountain biking, paragliding,ice-skating, andhelico pter-skiingare popular tourist attractions in Himachal Pradesh. * Shimla, the state capital, is very popular among tourists.. Shimla is also a famousskiingattraction in India.Other popular hill stations includeManaliandKasauli. * Dharamshala, home of theDalai Lama, is known for its Tibetan monasteries and Buddhist temples. Manytrekkingexpeditions also begin here.JAMMU AND KASHMIR Jammu & Kashmiris known for its scenic landscape . Jammu and Kashmiris the northernmost state of India. It is also called as Paradise on humans.ATTRACTIONS * Jammuis noted for its scenic landscape, ancient temples and mosques, Hindu and Muslim shrines, castles, gardens and forts. * The Hindu holy shrines of Amarnath inKashmir Valleyattracts about Vaishno Devialso attract thousands of Hindu devotees every year. Notable places areDal Lake,Srinagar, Phalagam, Gulmarg, Yeusmarg and Mughal Gardens etc. * Ladakhhas emerged as a major hub for adventure tourism . It consistsof naked peaks and deep gorges. Leh, the capital, is also a growing tourist spot.KARNATAKA Karnataka has been ranked as fifth most popular destination for tourism among states of India. It has the guerilla highest number of protected monuments in India, and 507 KannadadynastieslikeKadambas,WesternGangas,Chalukyas,Rashtrakutas,HoysalaVijayanagarasand theKingdom of Mysore.ATTRACTIONS * Gol Gumbaz,Bijapur, has the irregular largest pre-modern dome in the world fter the ByzantineHagiaSophia. Karnatakahas two world heritage sites, atHampi andPattadakal. * Jog falls ofShimoga District is one of the highest waterfalls in Asia. * Karnataka has 21 wildlife sanctuaries and five National parks and is home to more than 500 species of birds. * Karnataka has many beaches atKarwar,Gokarna,Murdeshwara,and Surathkal. Karnataka is a rock climbers paradise. * Fort in Chitradurga, Ramnagaram district nearBangalore, Shivagangein inTumkurdistrict and tekal inKolardistrict are a rock climbers heaven.KERALA Keralais a state on the tropicalMala bar Coastof southwestern India.Its unique culture and traditions, coupled with its varied demography, has made it one of the most popular tourist destinations in India. it is also called Gods own country.ATTRACTIONS * Popular attractions in the state include the beaches atKovalam,Kappad, Muzhuppilangad, Cherai and Varkala. * The hill stations ofMunnar,Thekkady, Nelliampathi, Ponmudi andWayanad. * The National Parks/ Wildlife sanctuaries at Periyar and Eravikulam . * The backwaters regionan considerable net consort of interlocking rivers, lakes, and canals that centre onAlleppey, Kumarakom, and Punnamada also see heavy tourist traffic. Cities such asKochi,Thrissur,KozhikodeandTrivandrumare popular centres for shopping and tralatitious theatrical performances. MADHYA PRADESH Madhya Pradeshis called the Heart of India because of its location in the centre of the country. Madhya Pradesh is also known asTiger Statebecause of the tiger population. ATTRACTIONS * Innumerable monuments, e xquisitely carved temples, stupas, forts and palaces are dotted all over the state. * The temples ofKhajurahoare world-famous for their erotic sculptures. * Gwalioris famous for its fort, Jai Vilas Palace, the Tomb of Rani Lakshmibai, Md.Ghaus & Tansen. * National parks like Kanha, Bandhavgadh, Shivpuri are famous for tigers.MAHARASHTRA Maharashtra is the most visited state in India by foreign tourists. Mumbai is the capital of Maharashtra which was in the beginning called Bombay. Mumbaiis the most popular cosmopolitan city in India, and a great place to experience modern India. Mumbai is famous forBollywood, the worlds largest film industry. In addition, Mumbai is famous for its clubs, shopping, and upscale gastronomy.ATTRACTIONS * Ajanta Caves,Ellora Cavesand ancientElephanta CavesareinMaharashtra. IslamicHaji AliMosque, to the colonial architecture ofBombay High CourtandChhatrapati Shivaji Terminusallare in Maharashtra . * It also has numerous adventure tourism destinations, inc ludingparagliding,rock climbing,canoeing,kayaking,snorkeling, andscuba diving. * Maharashtra also has several pristine national parks and reserves, some of the best ones are Tadoba with excellent accommodation and safari experiences . * The city ofPunethe seat of theMaratha Empireand the fantasticGanesh Chaturthicelebrations unitedly contribute for the Tourism sector of Maharashtra. MANIPURManipuras the happen upon suggest is a land of jewels. Its rich culture excels in every aspects as in martial arts, spring, theater and sculpture. The charm of the place is the greenery with the moderate climate devising it a tourists favourite place.ATTRACTIONS * The scenic and seasonal Shirui Lily at Ukhrul (district), Sangai (brow antlered deer) and the floating islands atLoktak Lakeare few of the archaic things found in Manipur. * Othermain tourist attractions areImphal Churachandpur Keibul Lamjao National Park,War cemeteries and Loktak Lake.MEGHALAYA Meghalaya has some of the thickest endure forests in the country.Therefore constitutes one of the most important ecotourism circuits in the country today. The Meghalayan subtropical forests support a vast variety of flora and fauna. bobfloat is the capital of Meghalaya.ATTRACTIONS * TheUmiam Lake has a water sports complex with facilities such as rowboats, paddleboats, glide boats, cruise-boats, water-scooters and speedboats. * Cherrapunjeeis one of the most popular tourist . * The popular waterfalls in the state are the Elephant Falls, Shadthum Falls, Weinia falls, Bishop Falls, Nohkalikai Falls,Langshiang Fallsand Sweet Falls. The hot springs at Jakrem near Mawsynram are believed to have curative and medicinal properties. ORISSA Orissa has been a preferred destination from ancient days for people who have an interest in spirituality, religion, culture, art and natural beauty. Ancient and medieval architecture, pristine sea beaches, the classical and ethnic dance forms and a variety of festivals atUdayagiri. ATTRA CTIONS * Khandagiri Caves, Lalitagiri as well as Ratnagiri, on the banks of river Birupa are very famous. Precious fragments of a glorious past come alive in the shape of stupas, rock-cut caves, rock-edicts, excavated monasteries,viharas, chaityas and sacred relics in c leadets and the Rock-edicts ofAshoka. * Orissa is also famous for its well-preserved Hindu Temples, especially theJagnath Temple at Puri,Konark Sun TempleandThe Leaning Temple of Huma. WEST BENGAL Kolkata is the capital ofWest Bengal. It is called City of Palaces and the City of Joy. This comes from the numerous palatial mansions built all over the city. It is famous for sarees and sweets and leather bags and shoes.ATTRACTIONS It is famous for howrah bridge which is very uniquely constructed * Metro build up and planetariums are other tourist attractionsPONDICHERRY TheUnion TerritoryofPondicherrycomprises four coastal regions viz- Pondicherry, Karaikal, Mahe and Yanam. Pondicherry is the Capital of this Union Territ ory and one of the most popular tourist destinations inSouth India.ATTRACTIONS * The city has many beautiful colonial buildings, churches, temples. * It has statues, combined with the taxonomic town planning and the well plotted French style avenues. PUNJAB The state of Punjab is renowned for its cuisine, culture and history.Punjab has a vast public transportation and communication network. Chandigarh is the capital of panjab. some(prenominal) of the main cities in Punjab areAmritsar,Chandigarh, Patiala andLudhiana. Punjab also has a richSikh religioushistory and tourists visiting on a daily basis.ATTRACTIONS * Amritsar is a big tourist spot, a lot of five star hotels are there . it is famous for Wagha border which is border of India and Pakistan and Jallianwalla Bagh Hatiyakand. * Chandigarh has famous lake sukna lake,rose garden,rock garden where monuments are made of waste articleRAJASTHANRajasthan known as pink city of india , is one of the most attractive tourist destinations inNorthern India. The vast sand dunes of theThar Desertattract millions of tourists from around the globe every year.ATTRACTIONS * Jaipur The capital of Rajasthan, famous for its rich history and royal architecture. * Jodhpur Jodhpur is the Fortress-city at the edge of theThar Desert, famous for its blue homes and architecture. * Udaipur Udaipur is known as the Venice of India. * Jaisalmer Jaisalmer is famous for its golden fortress. * Bikaner Bikaner is famous for its medieval history as a trade bridle-path outpost. Mount Abu Mount Abu is the highest peak in theAravalli RangeofRajasthan. * Pushkar Pushkar has one of the very fast Brahma temples in the world. * RanthamboreIt has one of the largest national parks in India.SIKKIM The capital of Sikkim isGangtok, it is located approximately 105 kilometers fromNew Jalpaiguri, the adjacent railway station to Sikkim. Sikkim is considered as the land of orchids, mystic cultures and colorful traditions. ATTRACTIONS * Sikkim is well known among trekkers and adventure lovers. * Places near Sikkim includeDarjeelingalso known as the top executive of Hills andKalimpong. Although, an airport is under construction at Dekiling in East Sikkim, the nearest airport to Sikkim is Bagdogra which is famous for imported items at cheap price. * The popular sightsee places include Baba Mandir, Nathula Pass, Rumtek Monastery, Handicraft Shops and Tsangpo Lake.TAMIL NADU Tamil Nadu is the top state in attracting the maximum number of foreign tourists in India it is famous for many temples and other tourist spots. It is also known for medical tourism and has some of Asias largest hospital.ATTRACTIONS * It has Great Living Chola TemplesandMahabalipuram. Tamil Nadu has some great temples likeMadurai,Meenakshi ,Amman Temple andBrihadeeswarar Temple. * Kanyakumariis the southmost tip of India provides scenic view of sunset and sunshine over the Indian ocean.. Hill stations likeKodaikanal,Ooty,Valparai,Yelagiriare widely visited.UTTAR PRAD ESH It is Situated in the northern part of India, bordered with the capital of India,New Delhi. Uttar Pradeshis the most popular tourist destination in India. Uttar Pradesh is important with its wealth of historical monuments and religious fervour.Uttar Pradeshis the historical heart land of India, where each part of the state is attached with ancient history, civilization, religions and culture.ATTRACTIONS * Varanasi- It is the origin of Hinduism and worlds one of the oldest cities. It is also known as City of Temples . It is near popular holy place of lordShivadevotees. Some of the finestTextilesare produced here. * AgraTaj Mahaland several others historical monuments and gardens. * AllahabadorPrayag It is the place where Indian national rivers, group,YamunaandSaraswati rivers meet. A mass Hindu pilgrimage n whichHindusgather at the Ganges river. Akbarforts. One of the most popular religious center of ancient and modern India for Hinduism. UttarPradeshs administrative and educati on capital. * Kanpur It is Uttar Pradeshs commercial and Industrial hub. Has several historical places fromMughal,Britishera. * Mathura- It is the birth place of LordKrishnaofHinduismandNeminath ofJainism. * Ayodhya- It is the birth place of LordRamaofHinduism. * Jhansi-It is a historical place. This city was centre of RaniLakshmibais battlefield againstBritish. * Sarnath-Gautama Buddha first taught theDharma here.The eleventh Jain Tirthankar of theJainism. * NoidaandGreater Noida- These are the IT,Electronicsand education hub ofNorthern India. Indias biggest city with planned and high teck residential area. * Gorakhpur is famous forJim Corbett National Parkand Nainital. break out B ABOUT THE SUBJECT TOURISM Tourismistravelforrecreational,leisureorbusinesspurposes. TheWorldTourism Organizationdefinestouristsas people traveling to and staying in places out of doors their usual environment for not more than one consecutive year for leisure, business and other purposes.Tourism is the fastest growing, industry in the world. It is also one of the worlds most competitive sectors. The completion is increasing as more and more countries seek to attract tourist and more companies and organization become involved in the highly skilled business of transporting, accommodating and catering for tourists. Tourism needs to be marketed, just as any other product, indeed more so, because it is an industry in which the apostrophizeumer still has an immense variety of choice. There are a number of destinations competing with each other to get a bigger and bigger share of the market.As employ to the tourism industry, the important functions of marketing are to bring about an sensation of the product in the minds of the consumers in the market areas. This is make by way of promotion.TOURISM PROMOTION Tourism promotion is one of the elements of the marketing mix and an important tool for marketing. The term promotion is interpreted and defined in many ways. Basically, the pur pose of promotion is to inform. Or persuade, to encourage or, more specially, to influence the potential customers or trade intermediaries (travel agent, tour operators, reservation, services, hotel and operate manner).Like in any other industry, successful marketing in tourism cannot rely only on a product of the right kind, on a market related pricing policy and on a reliable and effective distribution network, systematic communications with true and potential customers and with the trade intermediaries bridging the gap between producer on the one hand and the customer on the other is also needed. The consumer must be aware of the existence of a tourist place of a tourist product. How is the awareness to be brought about in minds of the consumers in the market areas?Some of the easily identifiable methods are advertising, sales support and public relations. These are the three major marketing tools which any organization uses to information actual as well as a potential customer . Advertising plays an important and limited role within the process of marketing. Good marketers see their business from the customers view point and organize their entire enterprises to develop relationships with the customer based on trust.advertizing Advertisement may be defined as any activity designed to spread information with a view to promoting the sales of marketable goods and services.It plays a crucial role in marketing a tourist product. The tourism ministry has also played an important role in the development of the industry, initiating advertising campaign such as the Incredible India campaign, which promoted Indias culture and touristss attractions in a fresh and memorable way. The campaign helped to create a colorful image of India in the minds of consumers all over the world, and has directly led to an increase in the interest among tourists. The gush purpose of advertising is to create awareness.The ultimate purpose of advertising and promotion is to influence hu man behavior, to motivate and to manipulate demand. Advertising has been added importance where it is used in a supportive role to complement other campaign elements, such as promotional print, tactical price cuts, and sales promotion are often required to make a prospective customer aware of the existence of the other campaign elements. The two most important considerations in effective advertising are the medium which provide the reach, and the message, which provides the communication . n travel and tourism, the special role of sales literature, which is partly sales promotion and partly distribution, must also be included in marketing communication. While the choice of promotional techniques are important to motivate and move consumers they volition not bear results if facilitation techniques have not been diligent to market undemanding for motivated people to achieve purchases. Advertising enables you to promote a specific message to a wide audience but unlike pr its not fre e It can be an extremely expensive promotional tool which is notoriously difficult to evaluate.Advertising is good for creating and building awareness but this is not necessarily the same as the building scales. There are few organizations that cant benefit in some way from advertising campaign, but to repress wasted efforts and expense, it must be even more carefully planned than any other promotional activity. Advertising usually has either tactical or strategic objectives. Strategic advertising is concerned with creating awareness of markets, and of products, of developing an organization s identity and image.Strategic advertising takes a longstanding term view. Tactical advertising is aimed at specific market segments, and persuading them to go to a particular place or buy a certain service, sometimes at a particular time. Tactical advertising takes a more shot to medium term view. SELECTION OF MEDIAHow much ever you plan your advertising in advance, there will always be occas ions when an advertising sales person yells you with a special offer. Some of these might be genuine. Most are not. ou should do your best to defy there will be another opportunity and your advertising will be much more effective if it is proactive and planned quite a than reliant on those last minute special offers , especially if they are for new publications which no which no one has hear of and which disappear almost instantly. The selection of appropriate media is usually based on three criteria1. make up of space- in the print media on time radio, TV and cinema screen. make up is obviously very important and is expressed in terms of cost per thousand contacts. Whilst being a utile yardstick it only provides an estimate of potential readers or people who may see an advertisement. Usually a larger the circulation the lower is the cost per thousand.2. Suitability if graphics colour or movement is required the medium must be suitable.3. Appropriateness the chosen medium mu st be appropriate for the product or service being promoted and clearly targeted. Before booking any soace or time, telephone the advertising departments of the media you are interested in and remove for a repeat of their media pack.This outlines the various advertising opportunities, costs, and profile of readers, viewers or listeners, as well as giving technical data for the publication or programme. For most organizations their budgetary restrictions will limit their choice to advertising in publications rather than on television or radio. Television has been proven as an excellent and very persuasive medium but is expensive. Not only is the cost of time slots costly but also the production of good advertisements.If you have sufficient budget for television advertising you should use an advertising agency to help you buy the time as well as produce an effective advertisement. Radio advertising is cheaper than television and can be useful for events and tourism products which ar e easy to buy such as well known attractions . radio advertising is less effective for products and services which need detailed explanations. The choice of publications in which to advertise is vast. In addition to local and national press, there are also special interest magazines and tourist board guides . f you run any special interest holidays ,these magazines are very useful. When you have obtained media packs and information about relevant publications, use the succeeding(a) criteria to draw up a short list. Profile of readership Do the readers oppose to your target markets? The readership profile should detail readers in terms of age and socio economic profile, as well as giving move on details about hobbies and interests, and any re bet about holiday-taking habits. Tourism products are a major source of revenue for many publications so they will usually have more detailed information available if you ask for it.Readership Most publications will give their circulation and readership figures. The readership figures are more interesting because these acquaint the actual number of people who will see and read publication, not just buy it. For some publications will give their circulation and readership figures are more interesting because these show the actual number of people who will see and read the publication, not just buy it. For some publications there will be a big difference between the circulation and readership figures.Some of the more up market monthly magazines have relatively low circulation figures but a long shelf life and high readership figures-particularly when they are the types of publication you see in doctors and dentists surgeries When considering readership figures, breast also at the distribution method for the publication. Is it one which people really demand, by buying it at a newsagents or requesting it from a tourist information centre? Or one which arrives un -requested through the letterbox? result date We will need t o plan ahead and choose publications whose written matter dates you can meet.Even more important are publication dates. If most people plan and book their holiday with you in November, there is little point advertising in a publication which appears in may, unless it is tactical advertising and you are looking for top-up business. The media pack will probably include details of forthcoming features which might be relevant to you. Sometimes it is a good idea to advertise within a relevant feature but remember that competitors will probably be doing the same. It can be useful to stand alone and make a bigger impact at anothertime, if the timing is right for you.Advertising rates The deciding factor will inevitably be whether or not you can soften to advertise in your chosen publications and if it is cost-effective . set your budget in advance and stick to it. You might decide to place your advertising through an agency which shouldnt actually cost you anything because they will take a commission from the the publications, and May already have special rates. When placing advertisements always ask if theres any chance of editorial coverage and the name of the person you should contact. Evaluating advertising campaignsTheyll never find out which half of your advertising budget was a good investment unless you oversee it. keep a record of the media in which you advertised, when and the cost . make sure that all staff are aware of the need to monitor advertising expenditure and ask them to make a point of asking people who book with you where they heard about you, and to make a note of this. You can also monitor which publications work for you by using different types of advertisement, such as specific packages or codes when people are asked to complete tear off vouchers for further information.Monitoring advertising campaigns is more difficult for destinations and attractions where people simply turn up. Where-ever possible you should conduct brief visitor survey s (using students on work placements is an easy way of doing this) questioning representative group or people at difficult times of the year. you will be able to increase the effectualness of any advertising if it is carefully thought through and planned in advance . advertising should also be integrated into the marketing plan so activities can be dovetailed . you will raise more awareness of your product.Advertising on outdoor and non-print media. The past 20 years have seen dramatic shifts in advertising, as TV press and radio have become increasingly fragmented and diverse as audience media enjoyment continually changes. This means that the marketer has much more choices in which advertising medium to choose from and if you know the media, or in this case, travelling habits of your target market, should make reaching them a lot easier than merely hoping they will be watching an episode of Coronation Street on a Wednesday night.If you are in the market to buy media space ,thing s have been sewn up by Viacom outdoor, who sell space on behalf of transport for capital of the United Kingdom,including buses,london underground ,docklands light railway, and the major train ,tram and coach networks . nice and easy Rail advertising Rail advertising offers opportunities to reach a broad audience, from daily business commuters to leisure travelers . rail sites offer the benefit of long-lasting dwell-time, allowing more detailed copy, and aiding brand recall.There is a wide selection of sites across several major rail networks throughout the uk,including central trains(across the midlands and beyond),chiltern railways(commuter connection from London Marylebone to Birmingham),gner(east coast mainline s service between london king,s cross and Scotland )and merseyrail(key commuter network in the north west). This can work well for local advertisers to complement existing mixed media ,or as part of a Uk wide rail campaign . There is a wide range of campaign options and a ssociations costs, but to give an example of a four week campaign the following costs.Could apply. Below are some examples of the main media options available Tube car panels Tube car panels can be found inside the carriages and benefit from a captive audience for an fair(a) of 13 minutes every journey. Escalator and stair panels. They are situated in a range of locations across the networks and are available to buy as part of general distribution packs, line by line and in special packs.DOS AND donTS OF ADVERTISING1. DO HAVE A PLAN No matter how pocketable or how large is the tourism destination or tourism business, there needs to be an annual marketing plan, even a simple one. It does not need to be complex but the plan will provide direction and help make better decisions about advertising opportunities as they arise.2. DO HAVE A BUDGET Many advertising opportunities look too good to miss but are they? If there is a set budget for marketing for the year, this imposes self-dis cipline on how funds are allocated. Advertisements should be within budget to avoid problems related to financing of advertisements.3. DO HAVE A BUSINESS OBJECTIVE There should be a business objective. Some suggested business objectives could be* To stimulate demand in a shoulder period. These advertisements may have a retail onrush using packages to attract customers* TO promote a new feature like an attraction, extending trading hours, a motel adding a dining room or a houseboat operator adding new houseboats to the fleet* To compete against new competition by reminding customers that they will still be welcome4. DO HAVE A CLEAR REASON FOR ANY advertizing The days have foregone when advertisements can be scheduled without a clear business reason. What the advertisement is designed to achieve should be stated up front so that evaluation is easier.5. DO RECOGNISE THE IMPORTANCE OF DESTINATION MARKETING either tourism business needs to be cognisant of the importance of destination marketing. If the customers do not visit your destination and go somewhere else, no tourism business or any other business will earn any revenue from visitors.6. DO CONSIDER CAREFULLY THE FORMATOF ADVERTISEMENT Many regional tourism businesses spend money on advertisements that give-up the ghost to produce results. Often they blame the newspaper, magazine, or other medium which was used. Far too often the advertisement fails because it has a format that does not attract the attention of customers. The Advertising formats section of this paper has further details. donTS OF ADVERTISEMENTS DONT WASTE MONEY ON ONE-OFF ADVERTISEMENTS Advertising only once in any consumer newspaper, magazine, trade press, radio, TV or any other medium does not usually achieve anything. It takes a series of advertisements to have impact. Tourism businesses that schedule one advertisement should not be affect when they get no response.DONT WASTE MONEY ON SMALL ADVERTISEMENTS Some tourism businesses say t hat they have a small budget and can only afford a small advertisement in consumer print media. In that instance it is recommended that other marketing techniques be used. Small advertisements usually are not seen by customers and become a waste of money. The exception is classified sections in newspaper regular travel features and automobile club magazines. They are read by prospective customers.DONT STRUCTURE ADVERTISEMENTS TO PLEASE YOU. DESIGN THEM FOR TOURISTS When a customer sees any tourism advertising, always at the back of their mind, in some form, is the question, whats in it for me? If customers cannot see any benefits to enjoy, the sale (booking or attraction entry) will be lost.DONT USE PHOTOGRAPHS WHICH APPEAR TO HAVE pose FROM A FAMILY ALBUM Tourism destinations and tourism businesses sometimes use photos that look as if they have been taken from a family snapshot album. Such photos can be a real turn off. Any tourism destination or tourism product needs to use phot ographs that impress customers otherwise they may think your destination or product is second rate. If this occurs not only will you have saved a few bob in the expenditure column, but the revenue column will be down too. When choosing a professional photographer to take photos it can help to choose a photographer skilled in tourism photos.As an example a photographer who is good with wedding photos may not have the skills for tourism photos which are quite different.DONT HAVE BLAND AND UNINTERESTING COPYUnlike other products, tourism is about enjoyment, excitement, adventure, special interest, relaxation and particularly different experiences. Destinations that are more successful have emotive advertising supported by brochures which attract customers with their carefully selected pictures, appealing design and exciting copy. Advertisements that use bland and soporiferous copy cannot expect tobe competitive, orenthuse customers about their destination or tourism product.ADVERTISEM ENT FORMATSRegional tourism spends large sums each year on advertising but how much proves to be effective? Many advertisements fail to produce results, and poor design is often the reason. Advertisements that work follow a number of basic rules. First and foremost, successful advertisements carry a strong message that relates to the reader. It grabs their attention, and excites their interest by presenting customer benefits in a compelling, involving way. The advertisement posture describes the one key selling pointhat will enthuse the reader.This should have no more than eight words.MARKETING There have been various attempts to define marketing but so far no universally real definition has been devised . this is perhaps due to the fact that marketing as a compresive management function is farily concept which effectively only started to be applied in the early 1950s . like most innovations , marketing has been bit by bit adoptes be increasing the number of enterprises mainly in the fields of consumer products with diverse ideas developed as to what it should embrace and how its priciples should be implemented . n the last few decades , however , marketing has become an established management process and practice in most industries.FEATURES OF TOURISM MARKETING Marketing of tourism product has certain peculiar characterstics. although general principles of marketing of products of other industries could be applicable so marketing of tourist product , there are a certain differences in approach . these differences are because of peculiar character of tourist product . amoung the peculiaities of the tourist product are -TOURISM IS AN intangible asset , NON MATERIAL harvestingNo transfer of ownership of goods is involved as compared to a tangible product say for example , in case of sale of a motor car , certain facilities , installations , items of equipment are made available for a specified time and for specified use . merchandise and consumption of tou rist services are closely interrelated The travel agent or tour operator who sells this product cannot store it . production can only be completed if the customer is actually present. There is a close link between production and consumption of tourist services.Most tourists services cannot be consumed incrementally, in the other words, consumption, once begun, cannot be stopped, interrupted or modified at all.A TOURIST PRODUCT IS ASSEMBLED BY MANY PRODUCERSThe tourist product cannot be provided as adept enterprises. Each of the components of a tourist product is highly specialized and together makes the final product. This is not so in the case of the other tangible products where one manufacturer produces a total product. In tourism on the other hand, an airline considers seats flown or passenger miles to be its product measures its production.TOURISM DEMAND IS HIGHLY UNSTABLEThe demand is influenced by factors such as seasonal, economic, political, et. The seasonal changes greatl y affect the demand. Seasonality means that tourism works is frequently used for a limited part of the year and consequently uneconomic . many tourist areas have a short season usage is the seasonal unemployment, which is a serious problem. Some of the developing countries which have recently established tourist industries suffer particularly from seasonality.DOMINANT economic consumption OF INTERMEDIARIES In most industries, manufacturers have a predominant control over product design, distribution and promotion and pricing. On the other hand in tourism, sales intermediaries like a tour operators, travel agents, reservation services and hotel brokers play a very dominant role and enjoy winner marketing strength. From the stand point of tourism marketing this strong position of the travel trade has significant implications. The travel trade determines to large end which services will be sold and to whom .DIVERSE MOTIVATIONSIt is comparatively simple to determine why people buy a certain make of refrigerators, smoke certain brands of cigarettes, and use certain brands of toothpaste.The subjective and objective reasons, expectations and desires which influence tourists choice for a certain holiday destination, type of accommodation and holiday activities are far less evident.RESEARCH METHODOLOGYResearch refers to the search for Knowledge. At is scientific investigation for the Search for relevant information. Research consists of comprising and referring problem, formulating solutions, collecting, organizing, evaluating data, making conclusions and carefully testing.TITLE OF THE get hold ofA study on portion of advertisement in promotion of tourism in India.INTRODUCTION TO THE STUDYAdvertising may be defined as a form ofcommunicationused to encourage orpersuadean audience (viewers, readers or listeners. Sometimes a specific group of people. ) To continue or take some new action. Advertisement helps to promote tourism by providing people with information r egarding various places which are known as well apart(p) to people. Attractive advertisement of a place motivates people to go to the place and hence increase the tourism. Hence this is a study to analyse the role of advertisement in promotion of tourism in India.STATEMENT OF THE PROBLEMAdvertisements and publicity play an important role in promotion of tourism in any country. In India numerous advertisements are made every year, however less importance is given to tourism advertisements and publicity. In absence of effective advertisement about tourist places, tourism suffers badly which in turn affect the GDP and employment in the country. Many places in different parts of India like Kerala, Goa etc have remained unexplored and untapped in absence of proper promotion and advertisements This project aims at analyzing the role of advertisement in promotion of tourism.OBJECTIVES OF THE STUDYTo understand the relationship of advertisement and tourism * To identify the prominent mode of advertisement used in promoting tourism * To study the tourist attitude towards advertisement * To understand the need of advertising in tourism * To suggest few changes in tourism planning so that the Indian tourism development corporation (ITDC) can reform its advertising and promotion. NEED OF THE STUDY Through this study it would be possible to find out how effective has the role of advertisement been for promoting tourism in India and also the ways in which it can improve tourism in the country.It intends to find answers to the problems and shortcomings in tourism infrastructure development in India and tourism support services such as quantity and quality of publictransport ,accommodation, shopping,information services and internet and tel